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The study, “Big Data and Tourism”, has been developed by BBVA Data & Analytics – BBVA’s data analysis center of excellence – and will help Mexican authorities to strengthen the design of public policies to boost the orderly growth of tourism activity in Mexico, which represents 8.7% of GDP. In …

Destinations, gastronomy, culture and travel experience are some of the aspects that government and private sector representatives seek to promote most every time they attend an international tourism fair. And for this first quarter, the efforts of both will seek to position the country in at least four major events. …